What’s next for the builder decor sales industry? Evolving homebuyer needs will drive sustainability and innovation


By Yasmine Goodwin & Luke Hall

The builder decor sales industry is a dynamic space that has changed dramatically over the last few decades.

As the world continues to become increasingly digital, so does the builder decor sales industry. With new technology, changing consumer preferences, and the push for eco-friendly solutions, the future of this industry is an ever-changing landscape. As a multi-residential developer, it’s important to prepare for the future and remain flexible to industry changes.

Here are three things to keep an eye on:


There has been a significant paradigm shift in the perception of eco-friendly solutions. From once being considered as optional to now being recognized as essential, homebuyers are becoming increasingly concerned about sustainability. Many now demand eco-friendly and sustainable products in their home and this will only be amplified in the future.
Builders and developers will need to place greater emphasis on their own carbon footprint and sustainability in their business practices. Selecting eco-friendly materials, designs and decor options will allow your company to leverage its dedication to sustainability, thereby maximizing its impact on sales and brand image.


A digital platform will be a game-changer for builders looking to drive innovation in decor sales by providing a centralized location for information about sustainable products. This platform will include detailed information about the materials used, the production process, and the environmental impact of each product. This information will assist homebuyers in making well- informed decisions about their decor selections, considering not only the aesthetic but also the sustainability of the products.

Moreover, a digital platform will provide an interactive and engaging experience for homebuyers to explore and visualize sustainable products in a virtual environment. This will include 3D renderings and augmented reality technology, allowing consumers to see how sustainable products will look in their own homes while also learning about the environmental impact and energy savings of their selections. For instance, sustainable windows with low-emissivity glass can reduce energy consumption by limiting heat transfer through the glass, reducing heating and cooling costs. Another example is water-saving plumbing fixtures, such as low-flow showerheads and toilets. These fixtures can significantly reduce water consumption and lower water bills.

Overall, sustainable decor selections can provide long-term cost savings and environmental benefits to homebuyers. By providing information about these products on a digital platform, builders can encourage more eco-friendly choices and help homebuyers make informed decisions about their decor selections.

Stay on top of evolving consumer needs

Digital platforms can also help builders and developers stay on top of evolving consumer needs. By collecting and analyzing customer feedback, builders can identify trends and preferences and adjust their approach accordingly. Online platforms and builder decor software can also facilitate this process, allowing builders to offer hyper-realistic simulations that help to create desire for sustainable decor products. As consumer demand for sustainable products continues to grow, a digital platform will help builders meet these evolving needs and stay competitive in the market.

Flexibility is key for the builder decor sales industry

The future of the builder decor sales industry is one that is marked by sustainability, innovation and a focus on meeting the evolving needs of homebuyers. As technology continues to advance, companies must adapt to new ways of communicating and interacting with clients.

The best way to prepare is to stay up to date with new technologies and processes in the industry. Companies in this sector must display adaptability and a forward-thinking approach to not just survive but thrive in the future.