In a climate where every new development struggles for attention, reliance on outdated marketing techniques is akin to playing a losing hand in poker. The truth I've discovered after being in the new home marketing industry since 1992 is that trends may come and go, but one thing remains constant: The importance of building strong, positive brand engagement through referrals. However, it has to be done right.
By Matt McCurrach, CHBA President
As the year quickly comes to a close, I’m wrapping up a productive few months of travel. From Penticton to St. John’s, I’m humbled to have had the opportunity to engage with members in important dialogue about your pressing issues and celebrating in your success.
Meeting HBAs across the country
This fall, I made 12 stops at...
By Natasha Rombough, Director, Marketing and Communications, CHBA
Questioning the “productivity” of the homebuilding industry – or lack thereof – has been bounced around in the media of late. Statistics Canada published data showing that the construction sector is lagging behind other business sectors when it comes to labour productivity. And while there is a general misunderstanding of the issues...
By Chloe Perreault, Communication Strategist, CHBA
Developers are making strides in building communities that are vibrant, amenity-rich and more walkable, breaking away from the stereotype that suburbanites need a car for everything. Great community design not only enhances the visual appeal of suburban landscapes but also significantly improves residents’ quality of life. While major cities such as Toronto, Vancouver and...
Build with PINK and make home a better place
Owens Corning
Owens Corning is a Gold Sponsor Member of the CHBA Net Zero Council, which focuses on innovative and high-performance housing solutions.
In the fast-paced construction world, adopting an envelope-first approach to Net-Zero readiness ensures peace of mind for your buyers, guaranteeing that it’s done right the first time.
Product focus:
PINK Next Gen...
n the midst of a housing supply shortage across much of the country, compounded by affordability challenges, there are many reasons to densify the existing housing stock. Due to the pressures to increase housing supply, more municipalities are easing or otherwise amending zoning bylaws to allow for converting, renovating, redeveloping and building new housing units on an existing property.
Canadian Home Builders’ Association (CHBA) members have been building, developing, and renovating Canadian homes for generations. We are sharing the extraordinary contributions CHBA members make in their communities every day through our ongoing #CdnBuilt for Generations campaign. Here are a few recent stories. To read more stories follow our hashtag or visit blog.chba.ca/category/giving-back.
BILD Calgary members ride for Habitat for...
By Sarah Caron, CHBA Director, Renovation Services
Home renovation is more than just a craft; it’s a business. The ability to effectively manage and grow a renovation business involves understanding various business principles and practices. Without this knowledge, even the most skilled renovator can struggle with financial instability, poor client relations and inefficient operations. CHBA’s National Education Benchmarks for Renovators...
When you choose Owens Corning roofing products, you get products and systems that deliver a material difference such as the Patented SureNail Technology which features a wide, highly visible engineered fabric strip in the nailing area, ensuring a consistent and quality installation.
The continuing evolution of Tarion, the creation and growth of HCRA, and the many new consumer protection provisions recommended by the Ministry of Public and Business Service Delivery and Procurement continue to challenge lawyers and builders.
