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Public relations – often misunderstood and under appreciated

Public relations is a critical yet often overlooked function in organizations, probably because it often the most misunderstood function among C-suite executives.

5 tips for effective internal communications in a coronavirus world

The coronavirus has quickly forced us to come up with communications strategies for our various stakeholder audiences, with a focus on employees. These five tips will help you get there.

What business can learn from the baseball cheating scandal

No one likes to be lied to or cheated, so conducting business in an unethical manner is hypocritical. The recent baseball cheating scandal can teach us all a few things beginning with this: Honesty is the best policy.

10 tips to crush your news media interviews like a star

Not everyone is comfortable doing media interviews. Here are 10 tips to not only help you relax and get your point across, but shine through like a star. READ MORE

How to develop a better brand in today’s marketplace

Whether you are a large or small developer or builder, there's virtually nothing more important to your organization's success than managing your reputation in the marketplace. READ MORE

A 9-Point reputation management crisis planning guide

How well prepared is your company for a crisis? If you don’t know the answer to that question, you may need this nine-point plan. READ MORE

The PR Consultant, Protect your brand with this cybersecurity checklist

The growing cyber siege on corporate Canada is causing management leadership to spend more time, money and concerted efforts to defend against cyber attacks and data breaches. While no sector of the economy is immune, the real estate industry might become an appealing target.