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Marketing to Millennials – position yourself to be different

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It's no secret that Millennials are a bit of a different crowd. From growing up in a digital world to immersing themselves in pop culture and music, their desires are unique. So, too, should your efforts be to reach them. READ MORE

Five ways builders can reinvent themselves for this new marketplace

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In an ever-changing marketplace, builders and developers need to remain agile. Here are five ways to help them adapt. READ MORE

The Marketer: There are innovative ways of delivering affordability

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As sales people and marketing specialists who operate in the thick of the GTA condo sales world, my team at In2ition is constantly being asked about trends we’re observing on the sales floor and concerns we’re hearing from the prospective purchasers we deal with on a daily basis.