Friday, September 30, 2022
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Meet Giraff – construction management made easy

It's a new, streamlined construction management app designed specifically for builders, to save them time and money.

Branding through understanding

People love their brands. For some, it's a status symbol like flexing an expensive watch or sports car. There are value brands, lifestyle brands, subculture brands and each one caters to a highly targeted demographic.

THE AD EXEC: Market calls for a ‘Think Different’ approach

As advertisers, marketers and builders, we can take a lot from Apple's direction, especially in today's new real estate climate.

THE AD EXECUTIVE: Building better experiences

Creating an interactive, memorable and streamlined digital experience is one of the most important aspects of brand building.