Sunday, September 27, 2020
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Marketing to Millennials – position yourself to be different

It's no secret that Millennials are a bit of a different crowd. From growing up in a digital world to immersing themselves in pop culture and music, their desires are unique. So, too, should your efforts be to reach them. READ MORE

Thinking of creating a broker co-operation program for your new lowrise...

Builders, before you commit to a broker co-op program to help sell your latest project, think twice if you really need one. Use these pros and cons to help you decide.

How to develop a better brand in today’s marketplace

Whether you are a large or small developer or builder, there's virtually nothing more important to your organization's success than managing your reputation in the marketplace. READ MORE

THE AD EXECUTIVE: Building better experiences

Creating an interactive, memorable and streamlined digital experience is one of the most important aspects of brand building.

The Marketer: Print media is not dead

Nearly every day I have to make the case to a client on why to run print. If I had a dollar for every time I’ve heard “print is dead,” I would be rich. The fact is print is not dead. Every day print lands on the doorsteps of millions of people who appreciate journalism and want a deeper perspective on local, national and global events beyond the headlines.