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If you're not using social media strategically, you won't see effective results.
Public relations is a critical yet often overlooked function in organizations, probably because it often the most misunderstood function among C-suite executives.
It's no secret that Millennials are a bit of a different crowd. From growing up in a digital world to immersing themselves in pop culture and music, their desires are unique. So, too, should your efforts be to reach them. READ MORE
Builders, before you commit to a broker co-op program to help sell your latest project, think twice if you really need one. Use these pros and cons to help you decide.
Whether you are a large or small developer or builder, there's virtually nothing more important to your organization's success than managing your reputation in the marketplace. READ MORE
Nearly every day I have to make the case to a client on why to run print. If I had a dollar for every time I’ve heard “print is dead,” I would be rich. The fact is print is not dead. Every day print lands on the doorsteps of millions of people who appreciate journalism and want a deeper perspective on local, national and global events beyond the headlines.